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Ensure that you know your target audience. Contact the event organizers for information on the event details and the amount of space that you will be given. Take care to ensure that your Trade Show Display has enough floor space. Don't forget to account for any space that you may need, that is hidden behind the display along a wall for example, for accessories.

Be sure to find out that you have the proper amount of power and water if you need it. Get all confirmations in writing from the event organizers. Get a list of all supplied services and materials that will be provided to you.   Ensure that your company logo and name are more than prominent.    Place your products or materials on multiple levels. Arrange them in a natural size order to maximize their viewing potential. 

Create a slideshow and place it on a laptop. Borrow or rent one if you don't have it. A moving, visually appealing slideshow will draw attention.    Make sure that you have plenty of give away promotional products. Pens, note pads, post it notes; brochures, business cards, magnets, etc are good items. People will pick them up and they are a great way to get your name out there. Ensure that the materials have your contact information on them.   Think of some ways to attract visitors to your display and retain sales lead information.

You could hold a raffle and have people enter using their name and contact information. Offering drinks, water or food can create crowds and gatherings.   Some sales techniques you could use are as follows. You could offer a one time only special price at the trade show.  This offer would only be valid for customers at the show. You could pre-sell before the show telling your customers that they can get a deal by coming to the show and signing up.   Most of all remember to keep it simple. If your potential customers are confused you will lose them. Also use a lot of pictures! Cutting edge graphics are appealing and remember a picture is worth a thousand words.

For the past 20 years, Promotional Dreams has been a manufacturer and distributor of over 1 million different promotional products in Southern California. They provide a variety of planning, consulting, and design services to ensure your film, company, organization, program, or event has the impact you desire. Who better then you to appreciate the results of a creative promotion? Their commitment to service, value, and quality will generate creative solutions to all of your promotional and marketing needs. Promotional Dreams is a full service company and many of their customers consider them their one stop shop for creative ideas and approaches to their marketing, communication, and motivational challenges. From the first time you contact Promotional Dreams you will see that no matter what the nature of the request, they will get you the information you need in the time frame they promised. As well as, Promotional Dreams track each order from the time it enters their system until it arrives in their customers hands. On Time! Your complete satisfaction is their goal.

Randy Fields
President
Promotional Dreams

Article Source: ArticlesBase.com - The Secrets of Trade Show Display Success Revealed